Last month, a topic began trending on Twitter that seemed just a little out of the ordinary. It wasn’t a celebrity’s name, or the name of a place, or a natural disaster, or “Happy National Whatever-the-fuck” day. No one was sure exactly what it was, the specifics being so vague and the tweets just as confusing. It wasn’t until Phoebe Bridgers tweeted “five hundred twenty-five thousand six hundred gecs” when I discovered the phrase for the first time.